Too strong at first,
Too weak in 10 minutes.
The scent that holds all night
Sleep sprays fade fast. Beside lets scent linger quietly from inside the pillow you hold. A sealed insert creates a soft, steady presence for the night.
- Fresh scent everyday, up to 8 hours
- Sealed insert, no leaks or stains
- Ergonomic shape for full-body comfort
June 2026 Launch · From $139
No payment needed now. Join the waitlist for first notice and keep your spot in line.
Two things most sleep sprays get wrong.
Gone before you fall asleep, and soaking into the fabric your face rests on all night. There’s a better way to deliver scent through the night.
Too strong at first,
Spray lands on the fabric your face touches.
A nightly scent that starts fresh, stays clean, and leaves nothing behind.
Beside moves sleep scent off your pillowcase, sealed inside the pillow where it belongs.
Fresh every night
One new insert per night, four scents to choose from.
Steady, not a spike
Lasts through 8 hours of sleep, with each turn releasing a gentle wave of scent.
Safe and clean
Sealed inside the pillow pocket. No liquid, no leaking. Safe to breathe all night.
More than a scent. A better thing to sleep with.
Scent takes care of how you feel. The pillow takes care of how you rest.
One system, two uses
- Scent insert slots into the pillow pocket for instant, all-night scent
- The pillow works just as well on its own when you just want pure comfort
Shaped to support side sleeping
- Full-length design cradles your shoulder, hip, and knee
- Keeps your spine aligned and reduces lower back strain
- Relieves full-body pressure for deeper, more restful sleep
Cool and easy to care for
- Breathable cover and fill help prevent heat buildup
- Removable, washable cover keeps nightly use clean and simple
- Resilient fill holds its shape. No flattening, no clumping
Early testers love Beside
“I’ve gone through probably six different pillow sprays in two years. The skin thing was always an issue. Finally just not dealing with it.”
“I work from the same chair for nine hours, so by bedtime my shoulder and hip are still holding the day. A spray never helped with that part.”
“Your Sweater smells exactly like the worn-in sweater I always wanted to bottle and never actually found in a spray.”
“My husband is very anti-spray. He says they make the sheets smell like a hotel hallway. This is quiet enough that he stopped commenting.”
“After getting my daughter down, I need something that helps me switch from mom brain to sleep brain. Spraying my pillow felt like one more chore. This doesn’t.”
“I had a Reed diffuser, a Pura, a Vitruvi, and a travel spray. This is one thing. I like one thing.”
“After half-marathon training my hip gets cranky if I sleep twisted. I came for the scent, but the shape is why I kept using it.”
“Woke up and the scent was still there. That’s genuinely never happened with a spray.”
“I have sensitive skin and I didn’t realize how much the spray was bothering me until I stopped using it.”
“Between Breaths at midnight is a lot. Between Breaths tucked inside a pillow at midnight is somehow exactly right.”
For every night. In every room.
For couples
One pillow. Two scent options. No arguments.
For kids
Pick a scent, lights off. They actually go to sleep.
For gifting
The thing to get the friend who can’t sleep.
For light sleepers
It’s 2am. The scent is still there.
For a new place
New room. Same pillow. You know where you are.
Not just for bedroom
For wherever you nap or relax.
Beside Vs. Spray
The Old Way
Beside
Body Support
The Old Way
Knees pressing together. Hips sinking. You wake up sore and don’t know why.
Beside
The spine aligned, body supported. You wake up with a fully charged body.
Something to hold
The Old Way
Build a wall of pillows to have something to press against.
Beside
One pillow. Stays where you put it.
Anxiety at bedtime
The Old Way
Mind still running. Nothing to focus on.
Beside
Hold it. Breathe into it. Something physical to land on.
The Old Way
Beside
Scent Duration
The Old Way
Gone in 5 minutes.
Beside
8 hours. Every turn reactivates it.
Skin Contact
The Old Way
On your face, hair, neck all night. Breakouts follow.
Beside
Sealed inside the pillow. Your skin touches only clean fabric.
Residue
The Old Way
Oily residue. Stained sheets.
Beside
No liquid. No oil. Toss the insert in the morning.
The Old Way
Beside
Noise
The Old Way
Fan running all night.
Beside
No motor. No hum. Nothing.
Subscription
The Old Way
Got locked into a plan you can’t cancel.
Beside
One insert, one night. Buy more when you want. Stop when you don’t.
Hardware
The Old Way
Leaks. Melts.
Beside
Nothing to break. Nothing to charge.
The Old Way
Beside
Safety
The Old Way
Open flame.
Beside
Nothing to extinguish.
Scent Duration
The Old Way
Your nose stops noticing it in 20 minutes.
Beside
Every time you shift, a fresh release. Your movement resets it all night.
Intensity
The Old Way
Fills the whole room.
Beside
Close to you. Gentle. Only where you sleep.
Everything you need for the ritual.
Thoughtfully made for rest and comfort.
Starter Kit
Includes one 41" x 12" pillow + 30-night scent inserts
$129
$149
Early supporter price
- Everything you need to begin.
- Your pick of scent.
Limited-time $20 OFF • Start shipping on July 31st • Priority in line
Pillow-only and scent refill packs will be available at launch
Pillow-only
Full-length ergonomic hugging pillow with a cooling, skin-soft cover and airy fill.
Scent refill packs
Refill packs of 30 scent inserts. Four calming scents to match your mood.
FAQ
No. Beside is still in development. By pre-ordering today, you help us plan production more carefully, lock your spot in line, and get $20 off during early access. Pre-orders are scheduled to ship on July 31st, with regular orders expected to ship in late August, subject to final testing and production timelines. If specs, pricing, delivery timing, or form factor change significantly, we’ll notify you before charging the remaining balance. If you don’t approve the changes, your deposit will be fully refunded.
Yes. The $10 deposit is fully refundable. You can request a full refund any time before we confirm your balance order and charge the remaining balance. Refunds are processed within 3 business days.
Beside is built by a small founder team. Our team includes graduates of the University of Virginia psychology program and Purdue University engineering program, with years of experience at Fortune 500 companies and well known innovative startups.
We started Beside from lived experience as side sleepers, a background in psychology and product design, and long conversations with people about how their bodies and minds actually feel in bed. We work with established bedding manufacturers who already produce for global brands, and we only charge the remaining balance after you’ve seen and approved the final specs and timing before shipping.
Beside is shaped for people who like holding a pillow at night, especially side sleepers. The scent insert also works as a small bedtime cue, so you can use it for reading, lounging, or winding down even if you do not sleep on your side all night.
Beside is not a sleep aid or medication, and it will not make you sleepy. It gives your mind something simple to settle on, a gentle scent and something soft to hold, while you relax and prepare for sleep. Some people may fall asleep faster. Some just feel calmer in bed. Neither is guaranteed.
Beside is 41" x 12", so it is designed to provide full-body side-sleep support without taking over a queen bed. It works well for solo sleepers and can also fit comfortably in many shared beds.
Shipping details will be confirmed before launch. You will see the final shipping cost, delivery options, and estimated arrival time before placing an order.
About 8 hours. The scent is strongest right after you tuck the insert in, then gradually fades to a lighter level. When you shift or turn during sleep, it briefly releases again. By morning it’s mostly gone, and that’s when you swap in a new one.
Yes. The insert sits inside the pillow pocket, not against your face. The scent that reaches you is low-level, designed for passive, all-night exposure, not a strong concentrated hit.
No. The pillow works on its own. Use inserts on nights you want the scent, skip them when you don’t. There’s no minimum.
No. Beside is a straight, full length hugging pillow. It is not C shaped or U shaped. It’s made for anyone who sleeps better holding something. If you’re pregnant and considering it, all scent insert ingredients are listed on every pack. Check with your doctor before use.
Our launch scents don’t include known pet-toxic oils such as concentrated tea tree or certain citrus extracts. The full ingredient list is on every insert pack. Keep inserts away from pets, and don’t let them chew on the packaging.
Better sleep starts with a quiet cue your body remembers.
Limited-time $20 OFF • Start shipping on July 31st • Priority in line